Legend is a creative agency for content development, writing, design and strategic thinking. We work often with other agencies to help clients set new directions, enhance the power of brands, launch new products and services and empower communications.

Here are a few ways in which we can help you.

1 Bringing Brands to Life
This is the foundation of our work and where our background lies. The language of the brand is every bit as important as its appearance because it establishes the story, the values and the distinctive characteristics that come to mind whenever someone sees the corporate design.

Put us to work with your brand managers to achieve a distinctive voice and the vibrant story that brings the brand to life and establishes its direction. This will achieve clarity of ideas and values, reduce the cost of development and allow the brand to do its job effectively, working as your company's champion and ambassador.

2The Secret of Selling
Achieving emotional engagement with a product or service is, by now, a pretty ancient art. But that's the point, we seem to have forgotten that it can be an art. So much of the pseudo-science that drives marketing today produces such uninspiring effects. Our approach is deeply contextual, understanding the moment of the encounter and the aspirations of the audience. Into this we bring intense emotional intelligence, knowing that people respond most deeply to content that embraces them and draws them into their decision. In a word: Celebration!

Celebration is the shared enjoyment of something good. It invites participation, it encourages positive actions, it fosters trust and inspires confidence. Good marketing is always more to do with celebrating than bragging.

3Changing Behaviour
Language is the foundation of change. A new vision or a change of direction, a new priority or methodology, all begin with the way the change is described, the advocacy that convinces people to participate, that motivates and makes the idea of change attractive and compelling.

No cultural or behavioural change ever became permanent without first changing the language of the organisation.

4Corporate Poets
We suggest that every organisation that is serious about its future should, from time to time, employ a corporate poet. There's nothing romantic about this, it is hard nosed practicality. It's about getting rid of the things that obstruct cooperation, hinder trust and cause confusion.

Poets have the perception, the emotional intelligence and the sensibility for language that discovers what is ugly, confusing, and conflicted within an organisation, and the skill to transform it.

5 When Clarity Matters
Many clients are accustomed to working with a writer when they are thinking about their marketing and sales activities. But clarity matters a great deal in all procedures, in the transaction processes, in customer support, in the handling of complaints, in the communication of policies and a host of other essential functions.

Clear communication demands clear thinking and very disciplined expression. This can reduce the cost of errors in process and understanding and raise the quality of service in a single step.

6 Content First
This is true for every medium, not just digital. It is simply not possible to approach content in the way that design is often approached, as a form of packaging. Content begins with incisive thinking, is expressed in the architecture that drives the structure of the information and finally in the economic and elegant use of language that carries the greatest meaning in the fewest words.

Approach content development like this and the designers have something real to work with and their work too adds meaning and reinforces the emotional and intellectual integrity of the outcome.

7 Training and Development
Organisations that engage in high levels of training and personal development for their staff clearly take their business seriously. If the skill, perception and creativity of your people matters, so does the way that training materials and e-learning products are created.

We approach this sort of task in exactly the same way that we approach the writing of a documentary or short film. All training is about fostering change. Our approach is to make that change seem simple, achievable and rewarding.

8 User Instructions
Never let a systems designer or an engineer write user instructions. Why? Because they know too much. User instructions must be written from the viewpoint of the user who knows nothing. This is the journalistic skill of a good writer. The ability to start in the right place and take the user through to the point of comprehension in simple steps, using familiar terminology, in a logical progression.